30,000 HOMES. 2 WEEKS. 1 EXPERIMENT.
Our research proved that with the overwhelming amount of distractions like social media, TV, work and just life, families are not connecting like they used to. Even musicians aren't immune. So to launch Apple Music on Sonos we put that to the test and brought Sonos into homes for the first time to see if families connected more and launched it all with one big Grammy's film.